AI in Marketing: Revolutionary or Dangerous?
Which opportunities and challenges will you face when developing an AI strategy?
2023 has been the year of AI thus far, dominating tech and business news as companies like Google and OpenAI’s generative AI platforms have been much discussed.
This webinar, hosted by the Financial Times, explored the opportunities and challenges that CMOs and marketing teams face when developing an AI strategy. The discussion focused on understanding the potentially transformative benefits while weighing up the risks and possible dangers highlighted in the recent open letter.
AI Applications
What potential applications of AI within marketing are CMOs most excited about?
Upskilling
What upskilling is required to ensure existing employees are able to effectively use AI?
Ethical Concerns
How are businesses working to ensure that ethical concerns surrounding AI, such as the replication of human bias and falsifying of images, are addressed?
New Regulations
How are businesses preparing to comply with new regulations on the use of AI? Are there concerns that existing implementations will be non-compliant?
Over-reliance
Is there a fear that over reliance on automated content creation could lead to a reduction of quality and imagination within marketing campaigns?
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