2023 has been the year of AI thus far, dominating tech and business news as companies like Google and OpenAI’s generative AI platforms have been much discussed. However, AI is not a new phenomenon and is already ingrained in many companies' digital operations. There is an ongoing fierce debate around whether AI will deliver the potential positives or if the risks are simply too great. 

Marketing teams are weighing up the risks and rewards. AI has the potential to optimise, automate and personalise marketing operations. However, the concerns are significant given the huge amount of personal data being handled and doubts around whether AI can truly replace the ‘human touch’. A recent open letter signed by more than a thousand leaders warned of the dangers of entering an ‘out of control arms race’ that could pose ‘profound risks to society.’ For companies to develop a successful AI strategy they must first understand the concerns, opportunities, risks and regulation surrounding this disruptive innovation. 

This webinar, hosted by the Financial Times, explored the opportunities and challenges that CMOs and marketing teams face when developing an AI strategy. The discussion focused on understanding the potentially transformative benefits while weighing up the risks and possible dangers highlighted in the recent open letter. 

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